Business - Miscellaneous

Sonae Arauco becomes official partner of Grizzlys Wolfsburg

In a surprising move that merges the world of sports and wood materials, Grizzlys Wolfsburg, a German Ice Hockey League team, has announced its new partner: wood-based materials company Sonae Arauco. The partnership will begin with the 2024/2025 season, marking a first-of-its-kind collaboration between the wood industry and performance sports.

A good neighborly relationship

Sonae Arauco, headquartered in Nettgau (Saxony-Anhalt)-Germany, in the immediate vicinity of the hockey team, aims to be more than just an investor in its own production. Dirk Beyer, Plant Manager of the Nettgau factory, emphasizes the importance of teamwork both in the company's day-to-day business and in its relationship with the local community:

"Together, we create the highest quality, always show total commitment and support each other. But we also look beyond the boundaries of the factory, see what's happening in our neighborhood, what our employees are passionate about in their free time, and where we as a large company and major employer can support the community."

Sustainability - the common denominator

Simon Drühmel, Head of Sponsorship and Business Development at Grizzlys Wolfsburg, sees the partnership as an opportunity to learn and exchange ideas on sustainability. This is becoming increasingly relevant for licensing in the German Ice Hockey League from the 2024-2025 season.

Sonae Arauco, one of the world's leading manufacturers of innovative wood solutions for furniture, interior design and construction applications, places a strong emphasis on sustainability. The company actively contributes to the decarbonization of the construction industry by providing sustainable wood solutions.

Mutual benefits

The partnership benefits both sides:

  • Grizzlys Wolfsburg gains access to the sustainability expertise of an international company working with renewable and recyclable resources.
  • Sonae Arauco can make its name better known and present itself as a potential employer and training company through various publicity actions and joint activations.

About Sonae Arauco

With an important global presence, Sonae Arauco stands out for:

- 2,600 employees
- 23 industrial and commercial establishments in 9 countries
- A production capacity of 3.9 million m³ of wood solutions
- Products sold in 68 countries
- 100% of wood used comes from certified or controlled sustainable sources

This partnership between Sonae Arauco and Grizzlys Wolfsburg represents an interesting blend between performance sport and the timber industry, with both entities committed to promoting sustainability and innovation in their respective fields.

Source Sonae Arauco

About the author


I've had the chance to work in various departments. Thus I gained experience in Finance, Accounting, Logistics, Sales, Operations, Marketing. I am a team player and an all around player. I am an entrepreneur, I coordinated the sale of a wood varnish and paint business to a multinational. In 2016 I discovered the digital world, publishing and online marketing. Since then I have moved my accumulated experience and skills online.

Add comment

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Subscribe to newsletter