In the dynamic landscape of the Romanian wood industry, CASArbor stands out as a name that successfully combines traditional craftsmanship with state-of-the-art technology. Situated in Sfântu Gheorghe, Covasna County, the company with deep roots in the local history has earned a leading place in the woodworking market, both in the country and abroad.
A rich history, a promising future
CASArbor is a company over 40 years old, but under different brandsreveals Liviu Manea, General Manager of the company. The platform we are working on has been there for more than 40 years, since Ceausescu's time, processing wood since then.
This longevity in the industry is not only an impressive figure but also a testament to the company's adaptability and resilience. Over the decades, the firm has constantly evolved, rebranding itself to meet the changing demands of the market. Since 2016, under the CASArbor name, the company has solidified its position as a leader in the woodworking industry.
Human expertise, the key to CASArbor's success
One of the most remarkable aspects of CASArbor is its human capital. Liviu Manea proudly emphasizes: We have people who know how to work wood and have been craftsmen for over 3 decades. Some of them have even brought their children into our company.
This accumulated experience, passed down from generation to generation, gives the company an undeniable competitive advantage. The combination of the experience of veterans and the enthusiasm of new generations creates a dynamic and innovative working environment.
From international to local
Although CASArbor has enjoyed success in foreign markets, the company is now turning its attention to the domestic market.
We have served the foreign market very much. But today I want to serve the Romanian market more and more. Because I also like to play at home, says Manea.
This strategic reorientation comes at an opportune moment, when the interest in wood construction is growing in Romania. CASArbor is thus positioning itself not only as a manufacturer, but also as a promoter of the use of wood in construction, from residential houses to event halls.
Major investments for a sustainable future
Over the past two years, CASArbor has taken important steps to modernize and streamline its operations.
Over €5 million has been invested in the Arbor House in the last 2 yearsreveals Manea. Either in the modernization, in information systems, or in human resources for education and training.
This substantial investment translates into increased production capacity and innovative product development. An example of this are the new modular concepts, turnkey-built in CASArbor's factory and delivered to customers, with the possibility of rapid on-site assembly.
Optimistic outlook in a changing economic context
Liviu Manea, with his experience in financial investments, offers an optimistic outlook on the future of the industry: I think this election year has held things back a bit. And from now on we see a huge potential for growth.
He anticipates growth especially in tourism-related construction as well as residential and holiday homes. This positive outlook is supported by encouraging signals from European financial institutions.
Education and innovation, the pillars of future growth
CASArbor's participation at trade fairs and events is not only an opportunity to showcase its products, but also to educate the public about the benefits of timber construction. We like that in the discussions we see a lot of constructive curiosity and a desire for educationnotes Manea.
This educational approach, combined with an impressive production capacity - a 10,000 square meter factory equipped with state-of-the-art technology - positions CASArbor as a thought leader and innovator in the Romanian wood industry.
A future built on wood
With a rich history, a team of dedicated professionals and a clear vision for the future, CASArbor is poised to play a crucial role in transforming the Romanian construction landscape. By combining traditional craftsmanship with modern technology, the company is not only producing wooden houses and structures, but is helping to shape a more sustainable and connected to nature future for the Romanian construction industry.
Liviu Manea perfectly summarizes the company's mission: To help as many people as possible, to support as many people as possible in their projects. In this way, CASArbor not only builds houses, but also contributes to creating more sustainable and harmonious communities.
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