Ideas to increase sales for your business

Do you run a furniture store and wonder what to do to increase sales? In the following lines I hope you'll find some of the answers you're looking for or give you ideas.

First and foremost, to sell you need to bring potential customers into your store, to increase traffic so that your products are seen by as many people as possible. This can be done either by traditional, off-line methods or by other methods that contain solutions from on-line promotion. If the shop we were talking about also has an online shop through which it sells its products, then the solutions are more numerous and interesting. One of these solutions is affiliate marketing.

What is affiliate marketing? It's a partnership between advertisers and affiliates, mediated by so-called affiliate marketing networks. Advertisers are companies that generally aim to sell their products online. Affiliates are people or companies who, through their presence on the internet, influence the purchasing decision of people surfing the internet.

To better understand what this is all about, I will describe a hypothetical situation where the advertiser is an online furniture and decoration store (Home & Deco) and the affiliate is a person who owns a blog, say, a culinary blog. As part of its strategy to increase sales, the shop decides to tackle affiliate marketing. To do this, it uses an affiliate marketing network. The best known in Romania are 2parale.ro and profitshare.ro. On these networks, the store runs various campaigns, promotions, through which it provides interested affiliates with banners that they can post on their own websites or on social networks.

The culinary blogger I mentioned earlier, through the same affiliate marketing network, contacts the store, is accepted as an affiliate and is allowed to use banners on his blog or on social media. Let's assume he will choose a banner promoting kitchens and related accessories, products he has used or is currently using and is happy with. All clicks and sales made by the store through the food blogger are tracked by the affiliate marketing network. At the end of each transaction, through the affiliate marketing network, the shop pays and the blogger receives a commission from the sale made through his blog or social media recommendations. This commission is transparent, appears on the affiliate marketing network's website and is basically agreed from the start of the campaign. Of course, the blogger's recommendation can even bring customers to the mobile shop "off-line" thanks to the blog promotion. These are obviously not tracked through the affiliate marketing network.

I hope that the example I presented was helpful in understanding how affiliate marketing works. In order not to be left with the impression that this example is a fictitious situation, impossible to realize, I will also give you some examples of Romanian companies that are very active in the affiliate marketing segment: Somproduct, Xact Consulting, ENVIRONMENTAL SENSE, GlobalNetwork.

Affiliate marketing is just one of the channels through which you can increase your online visibility and sales. To reap the benefits of the internet, it is essential to build a website tailored to your goals and a plan to reach those goals. Try digital can do all these things for your business.

If you would like to learn more about digital marketing or other ways you can increase the visibility of your brands, contact me and we'll be happy to discuss it all.