Art&Craft

Successful cherry wood toys

Why do we like Cubebots toys? Because they're wooden, simple, fun and quality. With all the technology that surrounds us, it's good to remember that not all toys are electronic and not all cubes are in Minecraft.

Cubebot is actually a robot made of wooden pieces that can stand in various positions and when you get bored you can squeeze it into a cube. It's the brainchild of designer David Weeks, produced in several sizes and colours by Areaware.

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It's a very popular toy, both for young and old. 11000 is the number of photos posted on social media on Instagram with the #cubebot in various poses. Weeks believes simplicity and choosing wood over plastic are the reasons for this success.

 

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Plus, proper marketing and promotion, American style, digital style.

Let's play! Maybe you can bring some (wooden) toys to show here. If you don't feel like it, maybe we've at least given you some ideas for children's gifts.

About the author

Anamaria

Anamaria has over 15 years of experience in marketing and communications for companies in the furniture industry and retail. Prior to Ces Brands she coordinated marketing activities at ICLA Romania.

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  • [...] WOOD is a pore wood, like all hardwoods, and resists shrinkage and bending equally well. Over time it has low durability and is prone to insect attack. When freshly cut it has a pinkish-brown colour which turns reddish-brown when exposed to the sun. It ages beautifully but degrades quickly and is used for solid wood furniture, musical instruments, carvings, toys. [...]

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