Why do we like Cubebots toys? Because they're wooden, simple, fun and quality. With all the technology that surrounds us, it's good to remember that not all toys are electronic and not all cubes are in Minecraft.
The Cubebot is actually a robot made of wooden pieces that can sit in different positions and when you get bored you can squeeze it into a cube. It's the brainchild of designer David Weeks, produced in several sizes and colors by Areaware.
It's a much-loved toy by young and old alike. 11000 is the number of photos posted to social media on Instagram of the #cubebot in various poses. Weeks believes simplicity and the choice of wood over plastic are the reasons for this success.
Plus marketing and promotion by the book, American style, digital style.
Let's play! Maybe you can bring some (wooden) toys to show here. If you don't feel like it, maybe we've at least given you some gift ideas for the kids.
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[...] WOOD is a pore wood, like all hardwoods, and resists shrinkage and bending equally well. Over time it has low durability and is prone to insect attack. When freshly cut it has a pinkish-brown colour which turns reddish-brown when exposed to the sun. It ages beautifully but degrades quickly and is used for solid wood furniture, musical instruments, carvings, toys. [...]