When Santa becomes wood.expert (and gives you gift ideas)

A pamphlet about a very real offer from Lemn Expert, a project supported by Felder Group Romania

Looks like Santa's seriously modernized his workshop this year. After discovering www.lemn.expert, I overheard him studying their offerings and we could hear him muttering, "Hmm, discount 68% on sanding machines... Ho-ho-ho-ho, that would work perfect for finishing sleds! I finally found a quality #unprietetetendecalite for my workshop!""

In a confidential chat with one of the elves, I learned that Santa is increasingly stressed by the modern demands of children. "You know, he doesn't go in for simple carved toys anymore. Now they all want millimeter precision and magazine-like finishes. And their parents are reading Wood Magazine and they're expecting professionals... This generation is no joke!"

Modernizing Santa's workshop

Rumor has it that after seeing the offers, Santa urgently organized a meeting with the elves: "My dears, the time has come to do #urmurmurtorpas. No more traditional ways - we're taking it to the next level!"

An elf in the back shyly raised his hand, "But Santa, aren't we losing... the magic?" "Ho-ho-ho," laughed Santa, "the magic is in the children's smiles, and it's our tools that help bring those smiles. Besides, with these discounts, given the magic/price ratio, it would be a shame not to take advantage! After all, even elves deserve tools and implements with which to make #urnerspas in their careers."

Modern workshop wish list

Inspired by Santa's progressive vision, workshops all over the world have also started making their own letters to Santa. What's more, rumor has it that there's a social media support group where workshops are exchanging ideas about what they want for Christmas. After a thorough investigation and a couple of chats with a workbench who wished to remain anonymous, we found out that Felder Group Romania has perfectly guessed the wish list of any self-respecting workshop in 2025.

So if you hear any strange noises in the workshop at night, it could just be your tools writing their letters to Santa. Here's what a modern workshop wants in 2025:

For the workshop that dreams of order:

Festool Organization Systems with 56% discount (Santa won't keep his tools in his toy bag)
Measuring systems with 50% reduction (because it's tiresome to keep measuring "by eye")

For the workshop that wants to breathe a sigh of relief:

Suction systems with 63% discount
Compressors with 34% discount (perfect for cleaning up after the reindeer leave)

For the workshop that keeps up appearances:

Sanding machines with 68% discount
Finishing accessories with 63% discount (because even wood deserves to shine in pictures)

For the workshop that wants autonomy:

Batteries with 50% discount (no more depending on the plug like Santa Claus)

Surprises from Santa

To make the job complete, Felder Group Romania also put some presents under the Christmas tree:

Free shipping on all campaign orders (it's not like we don't make the reindeer carry the packages)
For orders over 5000 lei (excl. VAT), a set of two Freud canvases as a gift. You can choose from 11 different sets, because each workshop has its own personality.

Letter to Santa Claus

And since we've been telling you about the workshops' social media support group, we managed to intercept one of the most touching letters to Santa this year. As the workbench who provided us with this information confessed, the letter received over 1000 likes and hundreds of supportive comments from other workshops:

"Dear Santa,

A workshop that has been (pretty) good this year is writing to you. I know you usually get letters from kids, but since I found out that you became a #lemn.expert too, I thought I'd try my luck.

I was good. I organized my tools, hoovered after APPROXIMATELY every project, and never forgot to put ear protection on my master.

I hear your shop's also taking the #urm step toward modernization. Your elves are talking, Santa! I heard all about your new vacuuming systems and the CNC that makes gifts with micrometer precision.

So I thought... maybe you could bring me some of these great offers from Felder Group Romania? I really need some quality #unprietendecalidad to help me evolve.

With hope and lots of wood dust, A workshop that wants to grow beautifully

P.S. If you don't know what to bring me, you can find all the offers on wood.expert/offers. Your elves already know the site by heart!"

P.P.S. A rumor has it that even elves have set up an account on lemn.expert. They have discovered that they can choose from over 12,000 gifts, one more useful than the other, from over 10 European manufacturers recognized for their quality (Felder, Hammer, Format4, Festool, Mafell, Schneider Airsystems, Freud, Jowat, LCM, Bessey) It seems that toy production is taking #urm step into a new era!

The campaign runs from December 11, 2024 to January 13, 2025.