Adina Căldăraru to head i4F's European business operations

i4F, a group of companies supplying patents and technologies to the flooring industry, has recently strengthened its management team with the appointment of Adina Căldăraru as Commercial and Development Director for Europe. Based in Turnhout, Belgium, she will coordinate the company's commercial and development strategy for the European market, reporting directly to the CEO and being part of the management team.

Adina Căldăraru comes to i4F after an impressive 18-year career with Royal Philips, where she held several senior positions in the commercial department. In her most recent role as Commercial Director for International Key Accounts, she successfully implemented a new strategic account management framework and grew the company's revenues through innovative distribution strategies. Previously, in her role as Director of Commercial Excellence, she focused on strategy and transformation, enhancing Philips' commercial capabilities, driving innovative CRM initiatives and increasing customer satisfaction.

Of Romanian origin, Adina graduated from the University of Bucharest with a degree in philosophy and journalism. Her expertise is complemented by extensive language skills, fluent in English, French, Italian and Dutch.

John Rietveldt, CEO of i4F, expressed his confidence in the new appointment: "We are delighted to welcome Adina to the i4F family as a key member of our management team. With her extensive experience in reputable organizations and proven ability to generate growth through innovative strategies, I am confident that Adina will have an immediate impact on our growth in Europe. Her commitment to developing strong customer relationships and driving demand will be instrumental in expanding our presence in this mature and strategic market."

With this appointment, i4F strengthens its position in the European market and demonstrates its commitment to innovation and excellence in the flooring industry.