Apple chooses wood: New Miami store redefines sustainable retail

Apple opened on January 24, 2025, in Miami, its 10th store in the city, marking an important moment not only for the tech giant but also for the lumber industry. Apple Miami Worldcenter stands out for its innovative use of solid wood construction, demonstrating that cutting-edge technology and traditional materials can coexist in harmony for a more sustainable future.

Deirdre O'Brien, Apple's senior vice president of Retail and Human Resources, emphasizes that the new store "brings Apple's values to life in every detail." And one of the most impressive details is the all-timber structure, a choice that significantly reduced the carbon footprint during construction.

The store's biophilic design, which incorporates natural elements and green areas inspired by Miami's multicultural Latin American influence, demonstrates that wood can play a central role in creating modern and inviting retail spaces. It is an eloquent example of how traditional materials can be integrated into contemporary architecture to create memorable and sustainable retail experiences.

The store, which is home to more than 150 employees, offers Apple's full range of products, including the new iPhone 16 series, Macs with M4 processors and Apple Watch Series 10. Customers can participate in customized Today at Apple sessions that highlight the store's environmentally centered design, providing a unique opportunity to better understand the role of natural materials in modern architecture.

It is remarkable how Apple manages to combine technological innovation with sustainability, using wood as a central element in its carbon footprint reduction strategy. The 100% store runs on renewable energy and is carbon neutral, setting new standards for modern retail.

This project demonstrates the vast potential of using wood mass in large-scale commercial construction. It is a good example of how large companies can help promote sustainable materials in construction, opening up new opportunities for the timber industry.