Roland Auer is the new Chief Marketing Officer of the EGGER Group

The EGGER Group announces the appointment of Roland Auer to the global Sales and Marketing team. With a career spanning more than 30 years at surface specialist Schattdecor, where he most recently served as CEO, Auer will take over as Chief Marketing Officer (CMO) effective May 1, 2025.

Decades spent in key positions at Schattdecor have cemented Roland Auer's reputation as an experienced manager and recognized industry expert. His professional career highlights outstanding skills in developing and maintaining international customer relationships, strategic partnerships and team leadership. In his new role at EGGER, he will coordinate group-wide marketing and product management activities, reporting directly to Michael Egger Jr, Chief Sales Officer of the EGGER Group. His primary responsibilities will include aligning the global marketing organization with future customer requirements and needs.

"Roland Auer's expertise and perspective will help optimize our marketing and product strategies and strengthen our customer relationships," said Michael Egger Jr., Chief Sales Officer of the EGGER Group.

Commenting on the new professional challenge, Roland Auer emphasized: "After 30 years in the Schattdecor Group, the time has come to explore new horizons. This industry has become my professional environment over the years, which has led to an appreciation for EGGER: the company, the Egger family and the professionals who represent this community through leadership and value creation."