Xylexpo 2024: An analysis of the state of the woodworking industry

Wood Magazine recently participated in Xylexpo 2024, the 28th edition of the biennial international international woodworking and furniture technology exhibition in Milan. The event attracted 11,288 visitors, of which 27% were from abroad, demonstrating substantial stability despite the difficult period for trade fairs.

However, exhibitor participation at Xylexpo 2024 was relatively poor, with only 270 companies present, of which 33% from abroad. This is a wake-up call, both for the Italian woodworking machinery industry and for the exhibition business in general. On the other hand, there was a consistent presence of companies from Asia, among which the presence of KDT caught our attention.

The stability in the number of visitors, even in this more difficult period, shows that there is still a part of those interested who want to see the machines at the fairs, to interact directly with the manufacturers, with the other players in the market. It is a signal to European manufacturers that they need to find solutions for such participation. Asian manufacturers are much more open to the whole range of events, they are more and more present at European fairs and represent an important alternative for manufacturers in the furniture industry, woodworking in general.

An important role at Xylexpo 2024 was played by SCM Group, which with its imposing stand, without a single machine on display, and its communication intended to take the leading role and chart the future directions for the industry. While SCM's approach had both supporters and critics, it is clear that the world is rapidly changing before our eyes and companies need to adapt to new realities.

Artificial intelligence and low-cost Asian manufacturers have the biggest influence in shaping the industrial landscape. Conservative economies will suffer most in this context. It is essential that all industry players find innovative solutions and adapt their strategies to remain competitive in the global market.

Despite the challenges, Xylexpo 2024 provided a valuable platform for networking, closing deals and exploring new technologies. The strong interest shown in "Industry 5.0" themes, even if not fully materialized in orders due to the lack of implementation regulations in Italy, demonstrates the sector's potential for innovation.

Looking to the future, the organizers of Xylexpo are committed to opening new horizons for the biennial event, adapting to the changing realities of the industry. It remains to be seen how this major trade fair will evolve and respond to the evolving needs of its exhibitors and visitors.