Maison&Objet launches Future On Stage program for new brands in the design industry

Future On Stage, an opportunity for decoration and design entrepreneurs: a free stand at Maison&Objet Paris from September 2025 and brand promotion on the fair's communication channels.

Maison&Objet, one of the most important international design and interior decoration trade fairs, announces the opening of registration for the Future On Stage program, September 2025 edition. This initiative offers young brands the chance to launch themselves on the global market, benefiting from exposure and mentoring from industry professionals.

Eligibility criteria and benefits

The program is addressed to brands with maximum 3 years of activity in the decoration, design and lifestyle sectors that:
- They have a well-defined visual identity and graphic universe
- They have already tested the market and are ready to scale up internationally
- Not previously exhibited at Maison&Objet Paris

The winners will receive:

- Free stand at the September 2025 edition
- Promotion on all communication channels of the organizer
- Presence on the MOM digital platform
- Access to global network of buyers and partners
- Specialized business development mentoring

Selection process

"We are looking for innovative brands with real growth potential and a clear market vision"explains Mélanie Leroy, Managing Director of SAFI/Maison&Objet.

Applications are open until March 7, 2025. The jury of recognized industry professionals will select three winning brands in May 2025. The June-September period is dedicated to preparing for the fair with the support of Maison&Objet's team of experts.

Insights for entrepreneurs

"Future On Stage is more than a free stand at the fair - it's a complete launch pad for new brands"emphasizes Vincent Grégoire, Trends Director at NellyRodi and member of the jury.

The program offers entrepreneurs the opportunity to:
- Test the international market with minimal investment
- Build direct relationships with global buyers and distributors
- Benefit from international media exposure
- Get valuable feedback from experts in the field

Conclusion

For entrepreneurs in the design and decoration industry, Future On Stage represents a strategic opportunity to accelerate business development at an international level. The combination of fair exposure, specialized mentoring and access to the Maison&Objet network can generate significant results for selected brands.

Those interested can apply by filling in the form available on official event website. For further questions, the organizers can be contacted at serviceclient@safisalons.fr.