Business - Furniture

A satisfied customer can get you across the border

I collaborate with Oana Popovici, owner of the company Euromob Style in Targoviste, since I started my activity as a distributor of wood finishing products, i.e. for almost 20 years. In fact, I started working with her father, after which she took over. During all this time we have helped and supported each other in difficult times, which has led to a beautiful and lasting friendship.

From bathroom furniture to apartment furnishing

They started with chipboard and MDF and for a few years made bathroom furniture. Seeing the demand for that kind of furniture in the living room, bedroom and children's room, he started to expand the range. Over time he thought it wouldn't hurt to start working with solid wood as well. It wasn't easy because there were problems with dimensional variations in the wood, cracks, staining and the whole range of unpleasant experiences you can have with solid wood. But it eventually broke through.

euromob bedroom


The other day I visited the factory, as I do from time to time, and we chatted over coffee as usual ☺. She told me the latest story of her life as a furniture maker, a beautiful story I want to share with you.

And speaking of wooden furniture. She was eager to show me the bedroom furniture (reddish walnut) she'd just made - with slightly curved-legged dressers, with genunchi in classic style, curved cabinet doors and other wonders. He was very sorry they hadn't had time to put it together to see it in its final form. But, that's the way it is when you do things to the customer's liking, you have a lot of work to do.

How did it come to cross the border

A few years ago, Oana furnished the entire house for a local client. She made the necessary measurements, made the designs according to the client's requirements, made the furniture in her own factory and installed it in the client's house. It took a while, because it was quite a big job, but in the end everyone was satisfied.

After a while the client left Romania and moved to another European country. He bought an old house there and wants to furnish it. Guess who he wants to do this with? Exactly, with Oana. It's a question of money, you might say, Romanian producers work cheaply and well. Surely there's a grain of truth here. But if he wasn't satisfied, would the customer come back to Euromob? Even if it was very cheap! And I forgot to tell you - the client invited Oana, to see and measure the house. When I went to her place, she had just returned from there.

Isn't that a beautiful story? And above all, true! I promise to come back with photos when the furniture is done. I'm sure you'll like it.

About the author

Mihaela Radu

Mihaela Radu is a chemical engineer but has a great passion for wood. She has been working in the field for more than 20 years, wood finishing being what defined her during this period. She gained experience working in a research institute, in her own company, as well as in a multinational. She wants to continuously share her experience with those who have the same passion - and more.

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