Sirca Academy - the direct link between research, production and industry

In the interview at BIFE SIM 2016, Ugo Pelosin - Sirca's export director - mentions the concern for information transmission, for which the Sirca Academy. It is an event that brings together the manufacturer of finishing materials with their users. Direct customers and distributors from all over the world are given the tools to test Sirca products under real working conditions and evaluate the characteristics of the films. Practically, the Academy is an information and training tool for Sirca's industrial customers, partners and distributors.

Meetings that generate important and useful exchanges of ideas

The idea originated from the collaboration that Sirca's R&D Department has with the Universities of Padua and Milan. Meetings between factory and university researchers bring together two worlds that generate a mutually important exchange of ideas. Industrial researchers bring information from the market and try to superimpose it on the latest findings from university laboratories. At the same time, university researchers can find out what the market wants, so that their research is useful and up-to-date.

The same thing happens at Sirca Academy. The Research and Development Department is put in direct contact with the world of industry, with the real requirements of the market, and so research can be channeled towards market needs. And industry beneficiaries can find out the latest developments and adapt or integrate them into their future projects.

During the courses, Sirca's partners have the opportunity to test certain technical solutions in the factory's laboratories and see what they will be confronted with during industrial applications. They can also find the best solutions for each particular case. Technical staff in partner factories can benefit from training to keep up to date with the latest products and technologies developed.

Sirca has customers all over the world and their requirements can be very different. Maurizio Durante - Vice President Sirca - wants each and every customer, regardless of size, to be satisfied with the products and to always make an informed choice so that maximum results are achieved. These meetings help them to continuously improve the range of products offered to customers, as well as the application technologies.

Partnerships for better information sharing

This year (2016) saw several meetings between researchers and beneficiaries under the auspices of the Academy. The topics covered have been diverse: paints for metals, waterborne products for interiors, exteriors, UV-curable products. Just last week the meeting was held to present UV products.

For a better understanding of how these products work, Sirca partnered with Cefla, and practical demonstrations were held in the well-known finishing line manufacturer's laboratories.

Such an idea is worth adopting by all manufacturers of finishing products and not only by them. The proximity between the manufacturer and those who use the product leads to a two-way exchange of information, which is very useful both in obtaining high-performance materials and in using them to maximum effect.