NACD 2017 pop-up exhibition dedicated to creatives

2017 White Night of Product Creators and Designers has shown us once again that the place of authorial products is and must be in the spaces of cultural consumption. This sixth edition of The White Night of creators and product designers was dedicated to Romanian cultural tradition and the many ways to adapt it to the contemporary, and the selected products were perfectly suited to the proposed concept. The Romanian tradition is a defining motif for the Romanian cultural and creative industry, and designers and product creators emphasize this aspect in their artistic statements. At this edition, the organizers - Atelierul de Creație Association - have transformed the exhibition hall of the Ion Mincu University of Architecture and Urbanism into a space for showcasing the latest designer products created in Romania.

White Night of Product Creators and Designers 2017 in figures:

87 participating designers and product creators, over 36 media partners, over 2,500 visitors, a private-public partnership between the Atelierul de Creație Association (www.revista-atelierul.ro) and Ion Mincu University of Architecture and Urbanism, a sponsor, two live bands and a DJ.

For one night, sleep was replaced by a pop-up exhibition with the new collections of Romanian and foreign designers and product creators who also told the interested public all about their products. The barrier was broken designer - creation - public and brought everyone together for one night in the same room, in a creative networking space. And the curator - architect Cristiana Zgripcea created a coherent and clear itinerary of the exhibition, so that each work and author could be presented in the best possible way.

Mihaela Ion, project director of White Night of creators and product designerssays "The exhibitors selected by the Atelierul team, and exclusively present in the showroom presented another facet of product design, namely products that speak for themselves. Through the White Night of Creators and Product Designers 2017 project, we brought under the same dome 2 facets of the Romanian creative industries, one academic and one private, each with their own rules, sometimes difficult to intertwine and assimilate. We want to take the private - public partnership further in the next editions, in an attempt to educate and present to the informed public, 2 different worlds but perhaps equally creative according to their dogmas, 2 worlds that can learn from each other how to realize internationally competitive creative products and ideas. For 7 hours, the UAUIM foyer was no longer just a hallway, it became a space for consuming alternative culture. "

Gabi Toma, illustrator and participant of the 2017 White Night of Creators and Product Designers, says: "This year's White Night of Creators and Product Designers brought together a number of talented creators with beautiful projects. I loved the variety of ideas and the fact that everyone brought a new project, presented for the first time. This is one of the few exhibitions where visitors can touch and study the exhibits up close and discuss and give feedback directly to the creators".

White Night of Creators and Product Designers project is produced by the team of the Atelierul de Creație Association (www.revista-atelierul.ro), a non-profit organization that has been supporting, through all its projects for seven years, alternative approaches to present the creative industries in new spaces of cultural consumption. Since its establishment in 2011, it contributes to building and developing the community of designers and product creators internationally.

#blanchenuit A project organized by Atelierul de Creație Association in partnership with Ion Mincu University of Architecture and Urbanism.

Photographer: Daniela Lazăr