Adapting to the present, Danibrum shapes the future

It is the time of the strong. It is how we get through the difficult times, how we know how to turn the hard times in our favor that makes the difference and divides us, not infrequently, into winners and losers. This pandemic is also a difficult and impactful time in everyone's life. I don't think there is anyone who would deny this. The way we used to live and work has suddenly changed, we have found ourselves in a new reality, and the uncertainty of the future has taken its toll on us all. But just like that well-known kick that enables you to step forward, this pandemic can also help us to better and more thoroughly position ourselves in the market, to prepare the ground for a successful future. This is how the team saw it Danibrum. He used this time to strengthen the technical and sales teams, to find the best and most effective ways to be there for customers and to develop and deepen relationships with suppliers.

In the midst of development, the pandemic has arrived

At the beginning of this year, Danibrum was in full growth and development. The last few years had been used to make the company and the machines sold under the brands Lohmeyer, Holzmann, Festool and Danibrum, the company's technicians showed fair skills, home events and customer visits. The constant online presence has allowed us to get closer to the customer, quick answers to their queries and an increase in awareness. All this increased the demand for machines, and the year started with many deliveries from Germany to Danibrum and from there onwards to customers. Technicians were overworked, splitting their time between commissioning and regular visits to customers for checks and maintenance. And suddenly, everything was put on stand-by.

Then came that rough period at the beginning of the pandemic, when nobody knew anything, only emergencies were working and we were all forced to stay indoors. But the machines had been delivered to customers and had to be put into operation. The beneficiaries also wanted to use the moment to install their new machines and learn how to work on them. There were only two options - to shut everything down or find an alternative that would allow safe interaction with the customer so that much-needed information could be passed on.

"The pandemic situation with the new Covid 19 virus caught us in a process of developing procedures to streamline the processes of sales, delivery, commissioning and subsequent maintenance or after-sales service. Because travel and maintenance visits were limited in order to comply with the measures imposed by the authorities, we created a remote consultancy service whereby customers benefited from our expertise through explanatory videos and one-to-one video consultancy. This system has helped to ensure workflow and facilitate the procurement process." - Mihai Vatavu, Managing Director Danibrum Romania.

The future is technology

And so a remote assistance service was born that reduces intervention time and allows the customer to quickly solve problems as soon as they arise. In addition, videos of the machines in the warehouse have been published on the youtube channel Danibrum - Woodworking Machinery so they can be accessed whenever needed. Because the future is about technology, and this technology is not just about the machine itself, but also about how we interact with each other and how quickly information is transmitted and used.

The same service that made it possible to interact remotely with the customer also made it possible to organize refresher courses for the technical and sales teams. With the help and support of Lohmeyer's partners, the technicians were able to use this time to improve their technical knowledge of the operation of traditional woodworking machines and to learn the latest news about CNC equipment and its features.

"There was no shortage of training sessions for the service and sales teams. We made the most of this respite to educate and professionalize ourselves. Because our customers' results depend to a large extent on our experience and our ability to respond correctly to their needs." - Mihai told us.

We believe in the future and in our strengths

Now, after 6 months of working differently and continual concern for the safety of customers and employees, Danibrum seems more confident in its strengths and more confident in the future than ever. It has prepared for the fall with a new look and special offers for customers. Even though the restrictions did not allow participation in the BIFE-SIM fair, the fall event under normal conditions, Danibrum is using all channels to make its plans, determination and confidence in the coming period known.

"Because every difficult situation has an end, we wanted to come before our customers with special offers, including machine packages tailored to the targeted field of activity. The StartUp Nation project, along with the other funding measures for businesses, find us this year with carefully chosen product packages to fully and efficiently equip a woodworking workshop. In these uncertain times, we are more prepared than ever, eager to get back to the daily grind."

So, together with its partners and suppliers, Danibrum is ready to to shape the future!