Quadra Invest's furniture adapted to working at home at BIFE SIM 2021

BIFE SIM 2021 participants included Quadra Investfrom Targoviste. The manufacturer of wooden and upholstered furniture presented its new collection at the fair. Demonstrating flexibility, Quadra has adapted its furniture to new market demands.

The new collection was created taking into account the transformations in living space brought about by working from home and the new trend for developers to build smaller apartments to make them affordable for as many buyers as possible. We spoke to Diana Bobu, the firm's sales manager, about the offers made to the domestic market and the dynamics of exporting in the current climate. You can see the interview at the end of the article.

Multifunctional and smaller furniture

The new collection focused on multifunctional and smaller furniture. Pieces have been created that allow you to work at home without cluttering up your living space. The collection includes bookcases that can be transformed into offices for a while, with a table that slides on rails and space for working on the computer or dressing tables that become discreet, fully-equipped desks during the day. On the upholstered furniture side, the new armchairs have been designed to fit into smaller spaces without losing comfort.

The pieces of furniture are made of solid wood, finished in the same natural, unpolished, slightly rustic style that Quadra has accustomed its customers to.

Changes in the global market have created opportunities for the Targoviste-based manufacturer

Of the total production, 10% is for the Romanian market, the rest for export. Despite the hardship and uncertainty, the pandemic has been an opportunity for the timber industry. We have seen this from discussion with Wood-Mizer.

And for Quadra this period came with requests from partners who, before the pandemic, were buying furniture from China and other Asian countries. The shift came amid high and unpredictable shipping costs.

It is obviously a good time for the furniture industry, despite being stressful. The stress comes from a lack of predictability and rising costs. But it is a time of growth with many opportunities that should not be missed.