Quadra Invest's furniture adapted to working at home at BIFE SIM 2021

BIFE SIM 2021 participants included Quadra Investfrom Targoviste. The company, which produces wooden and upholstered furniture, presented its new collection at the fair. Demonstrating its flexibility, Quadra has adapted its furniture to the new demands of the market.

In creating the new collection, the transformations of living space generated by working from home and the new trend for developers to build smaller apartments to be affordable to as many buyers as possible were taken into account. We spoke to Diana Bobu, the company's sales manager, about the offers made to the domestic market and the dynamics of exporting in the current conditions. You can see the interview at the end of the article.

Multifunctional and smaller furniture

The new collection focused on multifunctional and smaller furniture. Pieces have been created that allow you to work at home without overloading your living space. The collection includes bookcases that can be transformed into a desk for a while, with a table that slides on rails and space for computer work, or dressing tables that become discreet, fully equipped desks during the day. On the upholstered furniture side, the new armchairs have been designed to fit into smaller spaces without losing comfort.

The furniture pieces are made of solid wood, finished in the same natural, no-gloss, slightly rustic style that Quadra has accustomed its customers to.

Changes in the world market have created opportunities for the manufacturer from Targoviste

Of the total production, 10% is for the Romanian market, the rest for export. Despite hardship and uncertainty, the pandemic has been an opportunity for the timber industry. We have seen this from the discussion with Wood-Mizer.

And for Quadra this period came with requests from partners who, before the pandemic, were buying furniture from China and other Asian countries. The reorientation came amid high and unpredictable shipping costs.

Clearly, it's a good time for the furniture industry, despite the stress. The stress comes from a lack of predictability and rising costs. But it is a time of growth, with many opportunities that should not be missed.