B2Bife 2023 - Events

Wood IQ launches RUBIQ CNC-Generation 3 and new customer platform at BIFE-SIM 2023

Wood IQ, owner of the RUBIQ CNC brand, will be present with Generation 3 CNCs from September 21-24 at the BIFE-SIM trade fair to be held in the Romexpo pavilion in Bucharest. With a track record of over 400 CNCs sold in all corners of the country, RUBIQ CNC wants to surprise us at the fair with its new and modern design. Another novelty is the launch of the RUBIQ CNC customer dedicated platform. Thus, customers will have quick access to video tutorials, documents and materials for the correct use of the machines, as well as centralized technical support.

RUBIQ CNC - Generation 3

RUBIQ CNC has been investing in high-performance technology to provide the market with precise and robust machines since its inception. The aim has been to offer solutions to manufacturers who can thus solve problems related to lack of manpower or those of efficiency and cost. The continuous improvement of equipment has come as a natural response to the constant contact with customers, which has also led to new ideas and directions.

Generation 2 was launched at the BIFE-SIM trade fair in 2019. The 4Ps - Professional, Productive, Performance, Precision - defined the new CNCs back then. The new generation came with a modern design, portal with reinforced structure, double vacuum table and many other technical improvements. The improvements to the CNCs gave manufacturers access to high-level technology with immediate results in increased productivity, improved machining quality and reduced machining time.

Generation 3 will reveal a new vision to the public at BIFE-SIM 2023. It is a refresh, an update of the RUBIQ CNC router design. With this change the company aims to breathe new life into the machines so that they can not only be used, but also proudly displayed in customer workshops and factories.

A new platform to be close to the customer for the whole time the machine is in use

The other novelty at the fair is the launch of the RUBIQ CNC customer platform. The company's specialists have focused intensively over the last year on this project in order to be able to offer partners two important components:

  • Part of video tutorials, documents and materials for the correct use of machinery. They thus want to be permanently close to the customer with useful information when they want to deepen their knowledge or when changing operators.
  • Centralised support part including:
    • live chat,
    • vouchers for more complex situations,
    • documents for troubleshooting errors,
    • system for scheduling service interventions.

By launching this platform, the company's representatives want to be close to their customers throughout the entire period of equipment use. The platform will be launched at the fair and those interested can find out more details directly from the source.

"The woodworking industry has undergone a significant transformation in recent years. First of all, due to the popularization of CNC technology, but also due to the very affordable offer for this technology provided by RUBIQ CNC. Until 5-10 years ago, CNC technology was only a wish of many manufacturers because the very high prices made it unprofitable for most workshops and factories. The introduction of Wood IQ CNCs, and then RUBIQ CNCs, has caused more than 400 entrepreneurs in Romania to completely transform their production workflow." - Dan Pruteanu, director Wood IQ.

BIFE-SIM 2023 is organized from ROMEXPO, in partnership with Romanian Furniture Manufacturers Association and Rooms from Trade and Industry County. It is the Wood Industry's most important event of the year and brings together the entire industry of furniture, woodworking equipment and accessories. 
Wood IQ is a Partner of B2Bife 2023. B2Bife is a Wood Magazine project that complements BIFE-SIM with the tools and services needed for B2B (business to business) interaction and communication.
If you want to see the new RUBIQ CNC routers, visit the Wood IQ booth at BIFE-SIM 2023. B2Bife! You've got BIFE!

About the author

Mihaela Radu

Mihaela Radu is a chemical engineer but has a great passion for wood. She has been working in the field for more than 20 years, wood finishing being what defined her during this period. She gained experience working in a research institute, in her own company, as well as in a multinational. She wants to continuously share her experience with those who have the same passion - and more.

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