Chromateria - a Sirca event

This year (2016) in Milan, the manufacturer of wood varnishes and paints Sirca - also present on the Romanian market since 1993 - organized the event Chromatography. The event focused on the dialog between art, architecture and industry. I present this event to you for three reasons: the idea seemed original to me, it was a very special and avant-garde event and, last but not least, it made me look at a varnish and paint manufacturer that I have known for a very long time in a different way.

Lacquers and paints are an integral part of design and architecture.

Evention Chromatography took place at the Diocesan Museum in Milan during Design Week in April. The installations in the museum's interior courtyard were designed by designer Luca Trazzi and realized by Sirca's long-standing collaborators, using the Italian manufacturer's lacquers and paints.

The idea of the event was to show the world that varnishes and paints are an integral part of design and architecture. In an ever-changing, ever-challenging world, collaboration between architects, designers and manufacturers is a must. The makers set out to and succeeded in leading the visitor inside a creative and sensorial world full of colors, materials and textures.

To realize the project, Sirca challenged its collaborators to provide their traditional products to bring Luca Trazzi's idea to life. The project was designed in such a way that all the materials could be reused after the event.

Basically, the entire arrangement consisted of a wall made of 136 waste collection tanks made of steel, complemented by 2 towers 12 meters high, made of window frames that rotated in relation to each other. The wall replaced the 4th side of the museum's inner garden, destroyed during World War II. Images of the interior of the museum were projected on it during the event, alternating with colorful images. The painting was complemented by wooden fittings around two fountains and an 18-meter-long table under the arches. The table, made with an impressive number of colors and textures, allowed visitors to touch the finishes, feel them, and discover the differences between textures.

Luca Trazzi says his project showed people the possibility of using coatings in a different way to spark visitors' creativity. He believes the event's installations led the world into a realm of the senses and creativity.

With Cromateria, Sirca has gone to another level, presenting itself to architects and designers as an equal partner.