BIFE-SIM 2024 - a new visual concept, a new communication

BIFE-SIM 2024 will take place this year from 19-22 September, and the organisers promise a major change to the event, we learn from a press release received from Romexpo.

In a concerted effort to bring the event's past fame to the forefront, the Romanian Furniture Manufacturers Association (APMR) and Romexpo have announced the launch of the 32nd edition of BIFE-SIM, the international exhibition bringing together the wider furniture industry community. The event, which took place last week, was attended by the Transylvanian Furniture Cluster, the Regional Wood Cluster - PRO WOOD, the Wood Industry Association - PROLEMN, the Romanian Association for Design and Innovation - ARDI, manufacturers, distributors and other major players in the industry, as stated in the press release.

Compared to previous years, there is a shift in communication from B2C, oriented towards the end consumer, to B2B, oriented towards companies. Under the slogan "Crafting enduring connections", the new BIFE-SIM aims to be a key platform for networking and international promotion, reflecting the organisers' commitment to propel the Romanian furniture industry onto the global stage.

APMR President Dumitru Blaga stressed the importance of participating in this event: "Come to BIFE-SIM 2024! We must show the strength of our industry. We need to see and be seen. We know how to make furniture and we can't take a beating at home. I hope you find the resources and the will to be present at the only event that brings together the entire furniture industry community."

Mihai Costriș, Executive Director at Romexpo, expressed his optimism about the impact of the exhibition: "We provide the perfect framework to promote your products and services to a wide audience of industry professionals, investors and potential business partners. Together we make a firm commitment to a future of innovation and progress in the furniture industry."

BIFE-SIM 2024, according to the organizers, aims to bring together, in Bucharest, furniture manufacturers and suppliers of equipment, accessories and decorative objects, architects and designers, retailers or HoReCa representatives or end buyers. The organisers are also announcing that registration for the event is starting.

BIFE-SIM 2024 is organized by Romexpo, in strategic partnership with the Romanian Furniture Manufacturers Association - APMR and the Romanian Chambers of Commerce and Industry and will take place from 19 to 22 September 2024, in Pavilion B2, Romexpo, Bucharest.