Business - Deco&Design - Events

Innovation and Inspiration at the Hettich Stand at Holz-Handwerk 2024: Interview with Matthias Oetting

Wood Magazine had the privilege of conducting an exclusive interview with Matthias Oetting, Head of Marketing of the Hettich Group, at the prestigious trade fair Holz-Handwerk in Nuremberg, 19-22 March 2024. The event was the perfect opportunity to explore the latest innovations and solutions offered by Hettich for the woodworking industry and furniture design. Video at the end of the article.

In an exciting tour of the Hettich stand, Matthias Oetting guided us through the inspiration area, where visitors could admire a variety of Hettich accessory applications. From open plan kitchens to stylish offices and living solutions, the stand was an impressive demonstration of how Hettich products can transform any space. One of the stars on show was FurnSpin, an innovation that allows for easy and stable movement, ideal for displaying items in showcases or for easy access to cabinets.

Hettich not only inspires with its design and functionality, but also with the technical support offered to its customers. Matthias Oetting emphasised the importance of project support from idea to execution. The technical services area of the stand was where visitors could discover the e-commerce options and CAD resources offered by Hettich to simplify the design and assembly process.

For those interested in practical solutions, the demonstration of assembling a drawer with the AvanFit 200 kit was a highlight. This solution allows for quick and secure drawer creation, demonstrating Hettich's commitment to providing affordable and easy-to-use solutions, even for those without carpentry experience.

More than a supplier of accessories and furniture solutions, Hettich positions itself as a partner for innovation and success. With resources such as explanatory videos from Paul Detring, the company's technical expert, Hettich ensures that it is always there when needed, whether it's for technical advice or design assistance.

All in all, participating in Holz-Handwerk 2024 was an excellent opportunity for Hettich to demonstrate its commitment to innovation, quality and customer support. Through its products and services, Hettich provides inspiration and practical solutions for craftsmen, designers and furniture enthusiasts in Romania and around the world. As Matthias Oetting emphasised, Hettich's aim is to provide an all-in-one experience, covering all its customers' needs from inspiration to execution.

Below, the video made by the Romanian Wood Magazine Revista din Lemn at the Hettich stand at Holz-Handwerk 2024

About the author


I've had the chance to work in various departments. Thus I gained experience in Finance, Accounting, Logistics, Sales, Operations, Marketing. I am a team player and an all around player. I am an entrepreneur, I coordinated the sale of a wood varnish and paint business to a multinational. In 2016 I discovered the digital world, publishing and online marketing. Since then I have moved my accumulated experience and skills online.

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