Revista din Lemn had the privilege to conduct an exclusive interview with Matthias Oetting, Head of Marketing of the Hettich Group, at the prestigious trade fair Holz-Handwerk from Nuremberg, held March 19-22, 2024. The event was the perfect opportunity to explore Hettich's latest innovations and solutions for the woodworking industry and furniture design. Video at the end of the article.
In a captivating tour of the Hettich stand, Matthias Oetting led us through the Inspiration Zone, where visitors could admire a variety of applications of Hettich accessories. From outdoor kitchens to stylish offices and living room solutions, the stand was an impressive demonstration of how Hettich products can transform any space. One of the stars on show was FurnSpin, an innovation that allows easy and stable movement, ideal for displaying items in showcases or for easy access into cupboards.
Hettich not only inspires through design and functionality, but also through the technical support it offers its customers. Matthias Oetting emphasized the importance of project support from idea to execution. The technical service area of the stand was where visitors could discover the e-commerce options and CAD resources offered by Hettich to simplify the design and assembly process.
For those interested in practical solutions, the demonstration of assembling a drawer with the AvanFit 200 kit was a highlight. This solution allows drawers to be created quickly and securely, demonstrating Hettich's commitment to providing affordable and easy-to-use solutions, even for those with no carpentry experience.
More than a supplier of accessories and furniture solutions, Hettich positions itself as a partner for innovation and success. With resources such as how-to videos from the company's technical expert Paul Detring, Hettich ensures that it's always there when you need it, whether it's technical advice or design assistance.
All in all, participating at Holz-Handwerk 2024 was an excellent opportunity for Hettich to demonstrate its commitment to innovation, quality and customer support. Through its products and services, Hettich provides inspiration and practical solutions for craftsmen, designers and furniture enthusiasts in Romania and around the world. As Matthias Oetting has emphasized, Hettich's aim is to provide an all-in-one experience, covering all its customers' needs from inspiration to execution.
Below, video taken by Wood Magazine at the Hettich stand at Holz-Handwerk 2024
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