BIFE-SIM 2024 - a new visual concept, a new communication

BIFE-SIM 2024 will take place this year from September 19-22, and the organizers are promising a major change to the event, we learn from a press release received from Romexpo.

In a concerted effort to bring the event's past fame to the forefront, the Association of Furniture Manufacturers of Romania (APMR) and Romexpo have announced the launch of the 32nd edition of BIFE-SIM, the international exhibition bringing together the wider furniture industry community. The event, which took place last week, was attended by the Transylvanian Furniture Cluster, the Regional Wood Cluster - PRO WOOD, the Wood Industry Association - PROLEMN, the Romanian Association for Design and Innovation - ARDI, manufacturers, distributors and other major players in the field, according to the press release.

Compared to previous years, there has been a shift in communication from B2C, end-consumer oriented, to B2B, business oriented. Under the slogan "Crafting enduring connections", the new BIFE-SIM aims to be an essential platform for networking and international promotion, reflecting the organizers' commitment to propel the Romanian mobile industry on the global stage.

The President of APMR, Dumitru Blaga, emphasized the importance of participating in this event:"Come to BIFE-SIM 2024! We need to show the strength of our industry. We need to see and be seen. We know how to make furniture and we can't take being beaten at home. I hope you find the necessary resources and the will to be present at the only event that brings together the entire furniture industry community."

Mihai Costriș, Executive Director at Romexpo, expressed his optimism about the impact of the exhibition: "We provide the perfect setting to promote our products and services to a wide audience of industry professionals, investors and potential business partners. Together we are firmly committed to a future of innovation and progress in the furniture industry".

BIFE-SIM 2024, according to the organizers, aims to bring together, in Bucharest, furniture manufacturers and suppliers of equipment, accessories and decorative objects, architects and designers, retailers or representatives of HoReCa or final buyers. The organizers also announce that registration for the event is starting.

BIFE-SIM 2024 is organized by Romexpo, in strategic partnership with the Association of Romanian Furniture Manufacturers - APMR and the Romanian Chambers of Commerce and Industry and will take place from 19 to 22 September 2024, in Pavilion B2, Romexpo, Bucharest.