White night of product creators and designers

The White Night of creators and product designers returns with its sixth edition, dedicated to the Romanian cultural tradition.

An exhibition where you can touch the products and don't have to keep quiet. A showroom where you have over thirty guides, each of them architects of their own design. A pop-up shop with no sales, but full of inspiration and that makes you look at Romanian design with new eyes - that's what White night of product creators and designerswhich opens the doors University of Architecture and Urbanism "Ion Mincu" in Bucharest, on 25 November 2017. The event will run from 7pm - 2am and admission is free.

The design product has broadened its horizons to become an art object - art that we wear, that beautifies our homes and that we can use every day. Because we are given this space for dialogue, artistic experimentation and interaction with the creators of products, content and ideas, it is easier for us to understand the value of a designer product, discovering its manufacturing process and the concept behind it, but also to integrate and embrace it in our lifestyle.

The event has a double mission - that of educating the public in the direction of Romanian contemporary product design, as unique and valuable as internationally circulated art, but also to clarify the status of an art object: an assumed choice, which represents us.

This sixth edition of the White Night of product creators and designers is dedicated to the Romanian cultural tradition and the many ways to adapt it to the contemporary. More than twenty Romanian participants chosen by the official jury of the edition, plus students from the University of Architecture and Urbanism selected by their internal committee, bring to the public five products made in the last year: jewellery, accessories, furniture and decorative objects. We continue our tradition of educating the spectators and creating a long-term interest - that is why the exhibited products are not for sale, as we would like the choice of Romanian art and design to be an assumed choice and not a momentary impulse.

The Assamblage School of Contemporary Jewellery will also participate with part of the Camera Lucida jewellery exhibition.

Thus, facilitating the context of interaction, all those interested in design and contemporary art are invited to meet the artists and designers, to admire their products and, why not, to initiate collaborations and partnerships within this active space to promote the Romanian creative industries.

The White Night of Creators and Product Designers project is carried out by the team of the Creative Workshop Association, a non-profit organisation that has been supporting alternative approaches to presentation in new spaces of cultural consumption for more than seven years. Confirmation of this merit came with the inclusion of the project among the finalists at the Civil Society Gala, Art and Culture and Impact sections, Elle Decoration Gala and the funding received from AFCN and the Ministry of Culture. Moreover, its volunteers were among the finalists of the National Volunteers Gala, Art and Culture section.

This edition proposes a public-private partnership, the organizers, the association Atelierul de Creație, transforms the exhibition hall of the Ion Mincu University of Architecture and Urbanism into a space for presenting the latest products created in Romania.

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A project organized by the Creative Workshop Association in partnership with Ion Mincu University of Architecture and Urbanism.
Cultural project co-financed by the Ministry of Culture and National Identity
Curatorial concept arh. Cristiana Zgripcea

Strategic partners: Soldigo, The Fresh, En Rose, Domeniile Căinari, Aqua Carpatica, Ballantines, Urban Monkey
Media partners: România Liberă, Iqads/Smark, Bucharest City App, Zile și Nopți, 100 places in Bucharest, bucuresteni.ro, Revista Mobila, Radio România Cultural, Agerpres, Artindex, The Trends, inoras.ro, Modernism, Iqool, Assamblage, Cărturești, Cooperativa Urbană, Coțofana Urbană, Bookblog, acasa.ro, Kudika, Garbo, Feeder, Urban, MagMob, Revista din Lemn, Ceașca de Cultură, Casa mea, Wall Street, PRWave, Artivist, Fundația Calea Victoriei.
Special partner: APMR